Utility playbook
Selling solar in SCE territory
SCE households sit on some of the highest effective rates in the country, with a steep 4–9pm time-of-use peak — and many are on Clean Power Alliance billing they don't fully understand. Bill pain is real and the battery economics are strong.
Lead with the evening peak: most of the bill is that window, and that's exactly what solar + storage erases.
- Parcels analyzed
- 368,002
- Solar permits
- 458
- Saturation
- 0.1%
SCE battery-first doors
Under the Net Billing Tariff, midday exports earn well below retail — batteries turn worthless export hours into avoided peak purchases.
On SCE turf, storage-first isn't an upsell; it's how the post-NEM 3.0 math closes for the right home.
SCE NEM 3.0 survival guide
NEM 3.0 (Net Billing Tariff) killed the old 'sell power back and the bill disappears' pitch for new SCE customers.
Survival script: agree exports dropped, pivot to self-consumption + peak shaving with solar-plus-storage.
SCE export-credit math
Export credits are time-of-use priced — evening exports are worth more than midday, but still below what you avoid by self-consuming.
Size for peak load coverage first; export revenue is a rounding error on a typical SCE bill.