From county records to your knock-list, in six moves.

1. 01

   Ingest: the raw material is public

   Every month we pull the foundation datasets: county assessor parcel records (who owns the home, whether they live in it, home type, year built, lot size) and solar building permits — including which installer pulled each one (which roofs already have panels, when they went up, and who's been working the area).

   The base layer is public record, and the rest is licensed straight from primary sources — Google's satellite roof measurements, NREL and EIA utility rates, Census neighborhood statistics. No scraped consumer data, no gray areas. It's the same information a diligent rep could assemble one address at a time — we do it for a few hundred thousand parcels at once.

2. 02

   Saturation: see the market like a map, not a street

   We join permits to parcels and compute solar saturation per block cell (~150 meters). A block at 40% saturation is a graveyard — the neighbors who wanted solar bought it years ago, and the rest have heard every pitch. A block at 5% saturation next to a 25% block is a different story: proven demand, unworked doors.

   It's the highest-leverage fact a canvasser can know.

3. 03

   Knock Score: every door, ranked, with reasons

   A transparent, deterministic Knock Score ranks every door: owner-occupied beats absentee, single-family beats condo, high-bill-pain utility zones (SCE) beat mild ones, low-saturation blocks beat saturated ones. Renters, existing solar, gated communities, and opted-out addresses are suppressed entirely.

   No black box. Your knock-list shows the Knock Score and the why for every address.

4. 04

   Roof check: the pitch is measured from orbit

   Top-ranked doors get a satellite roof scan — usable roof area, how many panels actually fit, system size in kW, and annual sun-hours. Then we price it: the roof's estimated production against the local utility's residential rate, capped at what a typical household even uses.

   So instead of “have you thought about solar?”, you're holding “this roof fits an 11 kW system and pencils to about $150 a month at SCE rates.”

5. 05

   Cluster: territories you can actually walk

   High-scoring doors are useless if they're scattered across 15 miles of freeway. We cluster them into walkable pockets — a park-here anchor address, a knockable-door count, and an optimized door-to-door walk order that keeps you on foot and in conversations instead of in your car.

   Each territory goes to exactly one rep. That's enforced in the system, not promised in the sales copy.

6. 06

   Knock: an opener card in your hand at every door

   Each door gets a generated card: a suggested opener tuned to the home and utility zone, the roof scan and savings estimate, the objections you'll probably hear, and the next best action. When a door says yes, one tap hands the address, roof data, and savings math to your proposal tool — nothing re-typed at the kitchen table.

   You log what happened in two taps. Those outcomes feed a weekly coaching note — which openers are landing, which objections are trending on your turf, and what to change next week. The longer you work a territory, the sharper it gets: week four's note knows your turf in a way week one's can't.

None of this replaces the app you knock with. Route tracking, pin drops and a team leaderboard are a different job — see how the canvassing apps compare and which one to run beside a scored territory.