Utility playbook
Selling solar in PG&E territory
PG&E carries the second-highest residential rates in California after SDG&E, with repeated general-rate-case increases and wildfire costs passed straight into bills. In the Central Valley that pain multiplies through summer AC load; in the East Bay it's the rate itself.
Lead with the trajectory: it's not just today's bill, it's the every-year increase the homeowner has already lived through.
- Parcels analyzed
- 191,384
- Solar permits
- 5,132
- Saturation
- 2.7%
PG&E battery-first doors
PG&E territory sees real PSPS wildfire shutoffs — backup power is a lived concern, not a hypothetical, across much of the service area.
Under the Net Billing Tariff, storage converts near-worthless midday exports into avoided 4–9pm peak purchases; on high-usage Central Valley homes the math is decisive.
PG&E NEM 3.0 survival guide
New PG&E solar customers land on NEM 3.0's Net Billing Tariff — the legacy 'bill goes to zero' pitch is dead, and homeowners increasingly know it.
Survival script: concede the export cut up front, then re-anchor on self-consumption — every peak kWh you don't buy from PG&E is full retail avoided.
PG&E export-credit math
Export credits price by time-of-use and average far below retail; midday production sold back is the weakest dollar in the system.
Run the worksheet on avoided purchases at PG&E's peak tiers — for AC-heavy Valley homes, self-consumption alone can carry the close.